If your business has been falling behind the times, starting a video marketing campaign might be just the thing you need to become relevant again. It is a great way to attract potential customers and help viewers get to know you and your business. Read on to learn about some great video marketing strategies.
You can’t expect viewers to watch videos over 20 minutes in length. You can go that long only if you’re doing a very in-depth how-to video. However, if you are not doing a demonstration, keep the video to under ten minutes.
When it comes to videos, the more the merrier. Constantly uploading videos is key to retaining your viewers. Having numerous videos online also increases your exposure and the awareness of your brand.
Video marketing is characterized by the short period in which you must grab the attention of viewers. The first 15 seconds of your video are crucial. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.
Your content should be informative and useful. When making a video for your business, make it fun, interesting, or newsworthy. Boring videos will always fail. The days of long, dull informercials is long gone. People now have higher standards for video content. The more interesting your content, the more viewers you are going to get.
If you want people to purchase something, it is important to have a visible and working link. If possible, include this link in the video player. When you do this, the link is still there if it is embedded somewhere else.
Keep content fresh so that viewers return frequently. Boring content does nothing except repel viewers, and that is not good for business. Always leave viewers wondering what you have up your sleeve for the next video. If you have really interesting content, more people will want to watch it.
Put video on your own site, in addition to putting it on video sharing sites like YouTube. People will be able to view your video and they will get great information on your business. You will not lose views since the analytical tools made accessible to YouTube users keep track of viewers who watched the video via another site.
On your video page, make sure you include an opt-in mailing list form. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.
Make use of marketing videos as a way to teach customers about your specific business. Record your work process regarding your product to let people feel closer to you. The personal connection you build will be priceless.
Are you being asked something often about your products or services? Yes? Videos may hold the answers to your target market’s most pressing questions. Just a very concise video that explains a few extra points about your product can go a long way.
A fun contest might increase the people visiting your video marketing site. This could be anything from doing something funny or telling a joke to doing a serious demo or how-to video. These contests are a great way to build a relationship with your viewers.
Make sure you build a way to track results into your video. You can always use your own judgment about a video’s likely appeal. If you have actual numbers available it will be much more helpful. Check out info like total viewers and length viewed.
What questions would you have about your product? These are the answers your customers are looking for, too. Provide the answers in the videos for fun and easy facts. When a video is enjoyable, it will most likely be shared, which will expand your customer base and online viewership.
Try having a contest for your videos on your site. The contest can be centered around any random topic or entertaining activity, such as public videos or “LoL. Joke Championships.” User-generated videos can be great for getting acquainted.
Consider utilizing time-lapse photography. Start the camera rolling, and let it run for a while. Later, watch it and edit it, and then you can really show off your business. Seeing how you work will be fun for customers and they will trust you more.
If you make the video in a different language, try using a translator. Going the cheap route, or worse, stumbling through the words yourself is next to useless. A good translation can do wonders for the accessibility of your business, especially if there are few similar businesses in your target market.
Now you know how to use video marketing correctly. You can boost both profits and exposure this way. Be certain to remember the advice above, and get going right away!
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